With the growing global prejudice and discrimination on the Black human race, in a sport that is meant to be a unifying factor in the fight against racism, we came up with two product concepts to complement the NO ROOM FOR RACISM Premier League campaign, that would spread awareness and bring together the fans of the beautiful game, football. The products, Beer and Coffee, can be enjoyed with fellow fans of all races within and outside stadiums.
Creative Direction: Bobbi Gassy (BWING)
Art Direction and Design: Arnold Lakita and Kiunga Isaac (LABIFE)
